Alberta's Brand at Work

The provincial brand belongs to all Albertans, and as more individuals and organizations come aboard as ambassadors you will see the new Alberta identity in all kinds of places, both inside and outside the province.

Here are some examples of the brand at work:

Above: Following Albertan athletes and artists at the Vancouver 2010 Winter Olympic and Paralympic Games was easy with this iPhone/BlackBerry app, sponsored by brand ambassador WinSport Canada.

Above: Alberta House, Vancouver 2010 Winter Olympic Games. With a fantastic location just outside BC Place, Alberta House and Plaza entertained thousands of people during the Games. Not only could they and passers-by see Alberta's new identity, they experienced Albertan hospitality, food and a diverse line-up of musicians.

Above: Alberta Train (Rocky Mountaineer). This link between Vancouver and Whistler -- one of the only means of transport between the two locations -- became a sensation among passengers and media. Fortunately, the train cars will stay like this through the high-tourism season and into October. It's excellent exposure for everyone who uses 'Alberta' to help promote the province as a place for people realizing possibilites.

Alberta Brand at the Capital Ex in Edmonton

Above: Visitors could see the Alberta brand video on several big screens at the Capital Ex grounds in Edmonton.

Alberta brand at work on Edmonton Eskimo vehicle The Alberta brand is proudly on display on this vehicle promoting the Canadian Football League Grey Cup in Edmonton in 2010.

Alberta Brand Ambassador Edmonton Eskimos banner

Above: Edmonton Eskimo banner on display at Commonwealth Stadium. The Edmonton Eskimos are a brand ambassador.

One Simple Act pedal taxi with Alberta Brand colours and signature Alberta's new brand was recently at work at the 2009 ICLEI World Congress in Edmonton. ICLEI is an international association of local governments and national and regional organizations that have made a commitment to sustainable development. More than 1000 cities, towns, counties, and their associations worldwide comprise ICLEI's growing membership, representing over 400 million people. Right: One Simple Act's pedal taxi, emblazoned with Alberta brand colours and signature. Below: Alberta Government booth at ICLEI congress.

Alberta Government booth at ICLEI World Congress

The brand is currently at work at the Bio World Congress in Montreal, too:
See pictures.

Pagentry on standards at the University of Alberta Pagentry showcasing the Alberta Signature, colours and attributes decorate the University of Alberta (right) and the Alberta Legislature grounds (below).

Pagentry on standards around the Legislature

OTC Trade show booth In early May 2009, The Government of Alberta was in Huston, Texas at the Offshore Technology Conference. Here's a photograph of the booth (right).

Additionally, the Government of Alberta has updated the ministry websites, Alberta.ca homepage, and the Premier of Alberta's website. This is the beginning of the government's program to phase in a new corporate signature and to proudly support Alberta's new place brand.